ANZ
Qantas Business Rewards

Develop an evergreen welcome kit and brochure that onboards new and migrating customers to ANZ Qantas Business Rewards, offering a positive, engaging and premium experience for the customer that drives ‘top of wallet’ usage behaviour.

By reinforcing the card’s ability to take customers anywhere, this concept taps into their aspirations for travel, evoking emotions of excitement and anticipation for reaching desired destinations. We designed topographic blind emboss patterns showcasing landscapes from an aerial perspective. This visual represents the vast landscapes encountered on the journey, viewed from a plane window.